Sports Investment
& Advisory
Our Passion & Position
We are passionate about driving capital into sport and promoting ventures that encourage health, competition and compelling entertainment. As one of the most active sports investment & advisory firms in the UK and internationally, Certus has built an unrivalled network of sports investors - private equity funds, HNW, family offices, sovereign wealth funds and industry corporates who are actively deploying capital into the sports sector.
The Sports Investment Landscape
The Sports sector has become one of the defining asset class stories of the past decade. Private equity has expanded rapidly, with institutional investors recognising sport's unique combination of global audiences, media rights growth, brand value and commercial diversification. Sports PE deals — from Premier League football clubs to US Big Four franchise acquisitions, international leagues and high profile event level deals are now a regular feature of the institutional investment landscape.
Certus positions our clients at the centre of this market. We connect sports teams, events and leagues seeking capital with the investors best placed to support them — managing the full process from investor identification through to term sheet / SPA negotiation and transaction closing.
Recent Clients.
English Premiership Football team seeking a majority buyout.
Leading International Tennis event seeking an equity partner.
British Premiership rugby team seeking a majority acquirer.
English Premiership Football team seeking a preferred equity partner.
US MLB team seeking a new LP.
Ligue 1 Team seeking a debt facility.
Global E-Sports team seeking a minority equity partner.
US Mixed martial arts promotion seeking a strategic partner
English Championship team seeking a full buyout.
USL Soccer team seeking a majority acquisition.
Joachim Winberg
“Certus were a fantastic support on the investor origination side, opening doors in the family office and strategic acquirer area which we would not have been able to access ourselves. Certus were exhaustive in their diligence and made some smart recommendations of fundraising angles to pursue which were very beneficial. Certus have a good understanding of a sports team’s valuable assets and how to present these to the private investment market. We would be happy to work with them again”
NAC Breda
Speak to Our Sports Team
If you are a Sports Team, Event or League seeking capital or M&A advisory, or an investor looking for curated Sports deal flow, please get in touch or register below.