Sports Investment & Sports Capital
Our passion and position
We are passionate about driving sports capital into sport and promoting sports ventures that encourage health, competition and compelling entertainment. As one of the most active sports investment firms operating in the UK and internationally, Certus Capital Partners has built an unrivalled network of sports investors — private equity funds, family offices, sovereign wealth funds and sports venture capitalists — who are actively deploying capital into the sports sector.
The sports investment landscape
Sports investment has become one of the defining asset class stories of the past decade. The venture capital sports industry has expanded rapidly, with institutional investors recognising sport's unique combination of global audiences, media rights growth, brand value and commercial diversification. Sports private equity deals — from Premier League football clubs to US franchise acquisitions, international tennis events and eSports organisations — are now a regular feature of the institutional investment calendar.
Certus positions our clients at the centre of this market. We connect sports organisations seeking capital with the sports investors best placed to support them — managing the full process from investor identification through to term sheet.
Recent Clients.
English Premiership Football team seeking a majority buyout
Leading International Tennis event seeking an equity partner.
British Premiership rugby team seeking an acquisition partner.
English Premiership Football team seeking a minority shareholder.
Ligue 1 Team seeking a preferred equity investor.
Global E-Sports team seeking a minority equity partner.
US Rugby enterprise launching a new international 7s competition.
Global Functional fitness corporation seeking Olympic recognition.
European events company launching a Global Swimming competition.
Joachim Winberg
“Certus were a fantastic support on the sports investors marketing side, opening doors in the family office and strategic corporate area which we would not have been able to access ourselves. Certus were exhaustive in their diligence and made some smart recommendations of fundraising angles to pursue which were very beneficial. Certus have a good understanding of a sports team’s valuable assets and how to present these to the private investment market. We would be happy to work with them again”