https://pitchbook.com/news/articles/sports-private-equity-investments-pandemic?sourceType=NEWSLETTER
In the Media
CVC Capital Partners, Bain Capital, and Cinven are among the private equity investors circling Serie A, Italy’s top-flight soccer league, for a possible stake. Should a deal close, an influx of new capital couldn’t arrive at a better time.
Sport is back. From the Italian Serie A to the English Premier League, teams are finally returning to the pitch.
This will be good news for private equity firms, which have been capitalising on the opportunity to pick up assets during the months-long hiatus.
Adam Sommerfeld, head of sports investments at international capital raising firm Certus Capital Partners, describes his client base as a ‘who’s who’ of private equity players, NBA and MLS owners, ultra-high-net worth individuals and media firms.
Major investors are showing an increased appetite to secure preferred shareholdings in Premier League clubs and as many as nine EFL Championship teams could be available for sale as a consequence of the Covid-19 pandemic, according to a sports investment specialist at an international capital raising firm.